Showing posts with label mixology. Show all posts
Showing posts with label mixology. Show all posts

Wednesday, June 11, 2014

Delayed blog means the bar is on time



So my bar is finally opening up for business. Technically it's in soft open mode. So today's post is about menu's.

Because I'm one of the founders of my bar as well as the managing partner I found myself in the unique position to do what I felt was right as long as it revolved around two major points: 
Will it make money? Will it be fun?

First off, a bar is a business. Anyone that thinks that they do it just for the love is either so rich it doesn't matter or not responding in a revenue earning potential. Of course, I love making cool drinks and the art and technique of it all but I won't have these opportunities if I'm not make cash money every single day. If you're not hustling at the bar then you're just a customer at the bar. I really and truly believe bartending is art, you're physically creating a cocktail with your hands. Depending on the drink, you're using a pick to crack ice, you're slapping mint, you're measuring, you're tasting, you're appraising then finally when your drink is at it's pinnacle you serve it up to be judged by your guests. At the same time you're taking multiple orders as you look cool and jump around to the music. It's honest work for debaucherous souls. None of it means shit though if your pour costs are too high. 

This is where the joy, heartache and compromise of menu creation rears it's ugly head like a drunken Chimera. For my bar - I wanted to focus on cool cocktails that I wanted do drink as well as some unique Punches which is my theme. As one does I costed out my drinks onto an excel spreadsheet (yay math) and then rubbed my eyes and nursed several large gins as I methodically crossed out things that were way to impractical. In literary terms, it's called killing your darlings. After the wholesale slaughter of all my dream drinks (Louis XIII Sidecar anyone?) I needed to come back with some things that would work for my pour costs and keep a roof over my head. Instead of a lot of crazy esoteric alcohols that I needed to import or hand carry from other countries I focused on making crazy syrups, reductions and inventive uses for the common fruits I would be using anyway. One of the cocktails I came away with was a Smoked Grapefruit and Roasted Thai Chile Margarita which I could serve as a punch or even an individual cocktail. Costing out a margarita is pretty simple especially if you're using fresh home made lime juice, house tequila (mines 80RMB a bottle but still 100% blue agave) and cointreau. The costs of the grapefruit and thai chile were negligible as we're using them for many other things both in the kitchen and in the bar.  

From that eureka moment more and more drinks followed, Salted Caramel Old Fashioned's, Strawberry Green Tea Mojitos, etc, etc. I'm not trying to re-invent the wheel when it comes to drinks but I'll be damned if I do any more of that pre-prohibition bullshit. Yes, I'm aware Old Fashioned's are "pre-prohibition" but shut up.
With Punches, since they are volume drinks it came to be more like deconstructing a recipe, examining it's strengths and weaknesses as well as costs and prep time. I found drinks I can prep the day before tasted better and we're easier to serve in the volumes that I was looking for. I also used a lot of inspiration from David Wondrich's fantastic book, "Punch" to get the idea behind some recipes as well as the history. 
Then I made some drinks that are so amazing, so delicious that they defy the written word. My Punches turned out so well that in the history of humans interaction with alcohol this is the biggest thing to happen since someone thought to add ice to a distilled spirit. Possible hyperbole in that sentence. You'll have to come over and try though. 

So will my menu be fun? I've added the "F" word a lot because that's a fun word. I gave my drinks names like, Wheel Chair Assassins, The Bastard of Bolton and Naked Lunch. There's dirty jokes on the menu as well as literary references for the high society boozer. I think the menu defines one of your most important guest interactions. For the guests it's a little piece of this strange nightlife world that's explained to them in language they can understand. I don't care if your menu is in Chalk, Printed or scribbled on a sleeping hooker, what you choose to write reflects what you are about as a bar. Because I'm in Shanghai my menu is in both English and Chinese and so I thought it'd be interesting to play with the dual nature of drinking - the light and the dark. For the English, the language was rough and braggish and in Chinese instead of doing a direct translation I went the opposite and it flows almost poetically. Each menu item description lists the same ingredients but the message it conveys in the limited space tells a completely different story.
With every menu you should want to push it to the limits and show people that the best bars, no matter how well they're decorated or how shitty they look can always be Business in the front and Party in the back. 
Like a booze serving mullet. 







Sunday, December 19, 2010

Article 4 for metrowize

American or American’t

Welcome back to the stunning conclusion of our decadent night and early morning debauchery in China, where we’re profiling a city that can’t sleep because of the heat and won’t stop because it hasn’t been told how.

When you run into fake liquor at a nightclub, it’s a lot like running into fake boobs at a night club, you smile, you nod and take the ride if you have to, never mentioning the obvious except in whispers that creep out when you think no one is looking.

You can tell when something is fake in terms of booze by the smell - if it’s absolutely rank smelling it’s probably a good indication it’s fake, especially if you’re drinking Macallan which I was. The cool thing is the bottle looked exactly real, the color pitch perfect, the labeling undeniable but as an international bar consultant and professional I could just tell. I tasted it and it was a bad burn, kind of like a mix of rubbing alcohol and the liquefied version of old Cracked magazines, in other words an awful, terrible imitation of something that was supposed to be so much more.

Gold my field guide and head bartender took it upon himself to argue with the staff in increasingly loud Chinese for about 20 minutes, as I sat with the imitator and watched the crowds of people in the nightclub around me, I was the only foreigner or Laowei in the club, that is until my good friend John Jameson joined me from my hip flask and helped skewer the rest of my senses of perception. We abruptly left the night club in what some would describe as a dead run, nothing being fully explained to me but between Golds broken English  something about the Bartender trying to fight him over the fake stuff is all I could get out of it from his panting between cigarette after cigarette on our cab ride to our  spot where shit got real.

We ended up at a KTV called Mr. Smiley  with a bunch of Gold’s friends, which meant scantily clad Chinese girls and scary looking dudes with broken English. Karaoke TV or KTV’s are integral parts of the culture here and it makes sense - who doesn’t like to get completely hammered and sing with their friends to all their favorite songs? Basically it’s a club broken down into a different rooms where you book the room for a few hours or overnight as was the case of the group I joined up with and sing, drink bottles of booze and eat strange food like duck heads and brined pigs knuckles. Now I’m no Andrew Zimmerman so I skipped the delicacies and opted for the hard liquor and fruit tray option.

In Asia they really have their Karaoke act together, there are crazy flat panel buttons you hit to change songs, multiple light switches that change the vibe of the room and if you go to certain KTV’s you also can find some companionship if you so desire. Rawr!

The place we were at wasn’t a dirty KTV much to my chagrin but for about an hour I drank on a bottle of Absolut and listened to the most depressing songs I’ve ever heard. I’ve been to several KTV’s now and it’s always sad sounding songs, to be honest I can’t understand the language and they could be singing about rainbows, lollipops and puppy dogs but it all songs I heard sounds like Joy Division mixed with baby tears. At some point I got so depressed I got up and sang, American Boy by Kayne West and Estelle, which is quite honestly the best song to ever happen to a traveling American boy. That woke everyone up enough to get another bottle and by the time we stumbled out it was about 6 in the AM.

In the States maybe this would seem excessive, dark sunglasses on during an early morning Wednesday but here in China, with the new millionaires being made every moment it’s just run of the mill. I freely admit I was a little wobbly by this point but as an intrepid Metrowize intoxicologist I knew I couldn’t cave out to a little sunshine.
Never fear the dawn. We rallied and Gold and some of the fairer sex headed with us to a breakfast spot where I discovered my true love Xialong Bao.

I don’t know if this enchanting dumpling is a breakfast food or a all day food or just mana from heaven but if I could mainline it I would - it’s that good. What we had in that early morning light was a fold out table and 3 small stools on the side walk out front of a little stand with a little menu and two mean looking old ladies and a steamer. Xialong Bao (pronounced Shaolong Baow) is a dumpling with a meaty soup broth inside of it. It’s hot and delicious and if given the option between them or Megan Fox I’d have to disappoint our boys overseas.
Some how during my feeding frenzy I blurted out something about Bajiou, that evil Chinese rice wine that somehow erases memories as it creates new ones in a sorgum cloud of fire water drunken out of lillputian sized thimbles and eagerly gulped down like wine at a Greek symposium.
It’s something I mentioned in passing between bites not something I asked for.

Now, I didn’t want to drink the damn stuff, I didn’t want to order the damn stuff and I didn’t want to finish the damn bottle but someone asked me, Are you an American or an American’t as they poured off the first round. The girls laughed at me and pointed, Gold my head bartender laughed at me and pointed, it was up to me and my all red, white and blue liver to stand up to these communists , which I pointed out to my pong yo’s (i.e. friends) and so I drank. Round after spiteful round at that little stand in the middle of the busy coble stone ancient street I drank and I drank for America till there were 3 passed out girls, two red faced guys who I’m not sure where I met and one bewildered restaurant lady. I was drunk, I was drunk for America. It was my Glen Beck moment.

Somehow at 8 in the Am I hoped a cab and headed back to home, my broken Chinese being belted out over busted baijo breath, bits of Xialong Bao on my shirt, fire in my stomach and the creeping thought that this is what it takes to be an American bartender in Shanghai.

Article 3 for Metrowize

American Bartender in Shanghai
Article 3
 
By Logan B.
 
Ever wanted to know what a pinball feels like when it's drank a bottle of counterfeit Macallan 12 and spent the last 6 hours bouncing from massive club to massive club in the hot humid neon filled arcade of a world that is Shanghai? Well follow along with us as we hit the clubs in Puxing, Metrowize style and you too can find out for yourself.
 
As a wandering rapscallion and part time trouble maker I've always been drawn to dive bars and bottles drank en out of brown paper bags, in the name of science though and for Metrowizes virtue I dared to subject myself to the night club scene in Shanghai, to discover how they do in this part of the world - what follows is an ear drum shattering oddessy of excess, betelnut, short shorts and ultimately Shailong Bao.
 
China, is over the top - its a mixture of two parts free range capitalism and 1 part communism with some expats thrown in the mix shaken and served neat in a rocks glass with a Tsing Tao chaser - which means, things don't end here - they just go on forever. I found this out first hand when I stepped into my first night club, Muse 2 - it's in the heart of downtown, in Hong Kong tower which is part high end shopping mall and part portal to la la land.
 
It's packed inside, the Dj's playing nothing but American hits, Jay Z, Biggie Smalls, Lady Gaga the normal club bangers on a massive system that just bleeds bass. I'm not sure if the club is free or not to get in, as a foreigner I find I can just waltz into most places - pretty casually as well. There are pretty women all over the world, beautiful women in some parts and absolutely stunning ones in Shanghai and since it's summer time they've all taken to wearing short shorts, short skirts and mostly follow a less is more attitude with clothing which is exactly the right attitude. The place is chock full of these signature stunners, a smile on my face  and blood being preparing itself to meet with a high alcohol content.
 
The big thing in the clubs is bottle service presented at your table - which I had arranged before hand - the good thing is the exchange rate is 1 US to basically 7 RMB so a bottle of Ketel One runs around 800 RMB which is a little over 100 US not bad at all for a bottle of booze in a hot night club. The cool thing is that at the clubs they'll have performers do live dance routines to some of the songs - or someone will come out and rap to a hip hop song, all sorts of entertaining things. On top of that they constantly bring you out fruit plates.
Now, I arrived at the club with one of my Bartenders, Gold, who was to serve as my trusted guide for the duration of the nights festivities. We showed up around 12 am and the place was packed - in a city of over 22 million everything is usually packed, this is a good thing. 
 
At our table they bring our bottle, 6 or 7 cans of Red Bull the Chinese version which is a smaller can, no carbonation and from the little chinese I understand is made with Bull Piss - which I hoping is what I heard because otherwise it's made with a part of the bull which doesn't belong in polite conversation. We start dowing the bottle, people join us, people leave, I find myself happy that the locals haven't yet discovered Ecstasy because I just don't what the effect would be on this many people in a club - what they have though is something called Betelnut. As a side note, I've only read about Betelnut in books and on the web - I've always wanted to try it, I've been waiting for this moment of betelnut discovery since I came to China, that it's finally happened has sent me into shock and awe.
 
Betelnut is some sort of nut that you put in the side of your mouth and chew on it as you drink, it keeps you from getting wasted no matter how much you drink - you're buzzed but you can down a few bottles and still be ok - it a wonder stimulant, it's legal in China (not the US) and like everything else out here, it's out of control. It give you an energy boost like caffeine but the down side is that it turns your teeth black after awhile. Needless to say, I'm investing in a teeth whitening session when I get back to the States.
 
With our new found Betelnut powers we left Muse 2 and went to Rich Baby, walking distance, louder bass, more beautiful women lots of singing dudes and this time at our table, fake macallan 12 and dice. There's a drinking game they play all over the place here called Liars Dice, I've seen it in the KTV's, I've seen it at Cafes - basically anywhere there is liquor there are dice and a cup. The gist is you shake a cup with 5 die in it and your opponent does the same, you then try to out bluff your opponent by saying you have a better hand - I didn't get all the rules because I was drunk - but that's the main idea - it's a drinking game so the loser has to drink, heavily.
 

Wednesday, December 8, 2010

A night in the life of An American Bartender in Shanghai

On a Friday in Shanghai 
The following account is all true
4pm
Get to work, generally make sure the bar is still there and that there hasn't been any revolts or coups going on in the restaurant

4:30pm
Staff meal and I debate between eating the free cafateria style food that my coworkers enjoy, example, Chicken Feet and and spicy "meats" with a side of what is sure to be stomach problems for me or spending 46 RMB at Wagas for some Pasta mei yo dysentery. 

4:32
Head to Wagas which is about a block away, pass the Apple store which is always packed this time of day, as is almost everything else on Huai Hai Lu, that is of course, except for my bar

5pm
Head back to work for our daily line up with the front of house staff. Talk with my Hao Pung Yo Benny for a bit, he shows me all the cool new apps he has on his iPhone 4, I have a stupid brick phone and so have no apps. Jerk. 

7pm
Try working on some recipes, start texting some friends back in the US

9pm - 12am
The bar is busy and we are debuting some new drinks I created, the Xiao Mei Mei being a personal favorite.
I realize one of the good things about what I do is that I constantly get to make new friends, talk to interesting people and generally as long as people are enjoying themselves I can consider my job well done. 

12:30
Finish at work and change into my street clothes. It's cold out and I have sweaters and jackets and such, but no scarves, which I need to grab.
Head across the street to M2 to catch up with a couple friends at their table. It's a packed local Chinese style nightclub where bottle service is key. It's way to loud inside and even though my Shong Di Adrian tells some beautiful Chinese women that in fact, I am Ben Affleck - I get a text and keep on moving on, after that is, playing some liars dice and drinking about half a gallon of Johnnie Walker Black Label and Green tea with some local girl with big, black contacts who tells me I am so beautiful and she loves all my films. 

1:15 am
I am starving and the noodle shop across from M2 looks deceptively inviting. I head over and order my favorite, vegetable noodle soup with tofu. This is a real Chinese hole in the wall, with shared seating in a 3 tabled little place. There are little orange stools you sit on that look like they were designed for pre-schoolers. The noodle slurping crowd inside is a mix of taxi drivers, KTV girls and red flush faced night clubbers, I as always, am the only Lao Wei, I'm stared at but for 9 RMB it's worth it. I have some absinthe from my flask and being the tallest and whitest man in the room I make my exit, always leaving them wanting more. 

1:30am
Take a cab to El Coctel, I know if I'm going out, out I should have at least one good cocktail in my system to wash away all the rubbish. One of the Japanese bartenders is a fan of mine, he caught some Hendrick Gin demonstration I gave a few weeks prior and has a bottle of Fernet specially on hold for me. I curse his kindness. 


2 am 
Hop in a taxi and debate whether I should call it a night or meet up with some friends at a KTV. 
Laugh at myself as I realize, no good stories start with, "well I was home reading one night"

2:15am
End up somewhere in bootsy  Shanghai at a Haoledie KTV for a friends birthday. Of course they are sining Justin Beiber and being the only Lao Wei again I realize it's my duty to due the Ludacris part, which as can be expected, I nail it.  I'm getting the creeping suspicion that I'm the token white friend

3 am
We have drank a lot of whiskey and I'm feeling woozy - it's time for some Western food and nothing is better then Pizza late night

3:15
Head to Velvet lounge for Pizza but the bar is dead - I have an old fashioned and try to plot out my next move. Squinting into the phone and trying to text if anyone is still out. 

3:20am
Success, I head to Mao to meet up with some girls I know. At this point I'm happy I don't need to wake up in the mornings

3:30 am
Stop in front of Mao and get some street noodles, for 5RMB per dish they are awesome, I don't know what is inside so I just point at what I want - I spend 15RMB gorging myself. 

3:40 am
Just before I walk into Mao a friend of mine at the Beaver Bar next to it waves me down, it's a Nigerian guy I know and he has a bottle of Jack Daniels that he needs some one to help him drink. I'm not a big JD fan but I help him out, for America. 

4:15 am
Run into a Taiwanese girl I know outside Mao and we head inside, I'm super amped on America and we buy a hookah and a bottle of Champagne at a booth. She practices her English as I practice not falling asleep. I snap to with a few red bulls and a some American music

6 AM
It's really time for bed, the sun is up and the birds are chirping, out on the street the former French Concession looks like someone took a bag full of party kids, shook them up and tossed them out on the road from a high altitude. There are people passed out everywhere, drunk models drinking Champagne and lost Germans singing songs about the heartland. 
There is a word for it, something to describe the polaroid of a moment but all I can think about is my bed or someone's bed, or just a bed. 

6:15 am
It's really bright and I'm finally headed home, another evening in Shanghai conquered. for a bu hao lao wei. 


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